Face the Elements, 2013.
Black gloss vinyl, playground pink Dulux painted wall.
Fashion advertising taglines were taken as materials for as much as the medium of the work, through which critical inquiry is made into the ambiguous artwork/poem, prompting questions on consumer culture and mass media.
Unexamined here is the birth of a linguistic code, the codification of a new language and its dissemination much like fashion language or new terminology (exemplified by text, hashtag, etc.) being promulgated by the aesthetic labour and/or social media in contemporary society.
May -Oct 2013; Danson House, Bexleyheath Trust, UK.